Open for new engagementsfrom November 2026

Senior technical leadership, and somewhere sovereign to run what we build.

We help organisations build digital products, improve existing systems and lead engineering teams, then run them on Forge, our own platform in Sheffield. Experience across SaaS, publishing, education, healthcare and research.

Based in Sheffield. Working directly with the people responsible for delivery.

Selected work

From an idea to a working product

View all work and experience

ResearchWiseAI

A suite of tools for market research, from survey analysis and reporting to text analytics in Excel.

  • Data Analyzer
  • Pulse for Excel
  • PII Scanner
  • Academy
The story behind it
ResearchWiseAI Academy: video tutorials and the Talking AI podcast
A Data Analyzer summary and chart for one survey question
A generated report on public perception of a theme park
A heart-shaped word cloud about Hong Kong Disneyland
The Word Cloud Plus example library
The Word Cloud Plus home page: paste text and generate a free word cloud without signing up

Word Cloud Plus

A text analysis and visualisation product with free previews, paid exports and subscriptions.

The story behind it
NewMR events: Storytelling with AI and the 2026 festival
The NewMR speakers directory
Latest posts from NewMR

NewMR

A publishing and learning platform bringing together research webinars, recordings, speakers and articles.

The story behind it
bettyadamou.com home: Hello you
The Nature gallery on bettyadamou.com
The Subscribe page on bettyadamou.com

bettyadamou.com

A personal home for a games and research creative, with galleries, free email subscribers and readers who support the work.

The story behind it

Also builtRayPoynter.comWill Poynter's portfolio

How we work

Three shapes of engagement, each with a price you can reply to.

A delivery project

Design and build a product, or improve an existing one, scoped weekly at a day rate.

£1,200 a day plus VAT

Fractional CTO and ongoing care

Two days a month of senior technical leadership, or four, with hosting and maintenance agreed per site.

from £2,400 a month plus VAT

Will Poynter, founder of Porter Valley Technology Company

Who you work with

Will Poynter. Founder and CTO. Formerly Engineering Director at Babylon Health, CTO at several startups and Technical Manager at UCL's CLOSER consortium.

About Will

Experienced people. Direct responsibility.

Work directly with an engineer who understands the product, the systems behind it and the team delivering it.

Build with the future in mind

Clear architecture, useful documentation and maintainable software make the next change easier.

Work in plain English

We explain the options, agree the scope and keep you involved in decisions about your system.

Stay involved

Development, hosting and ongoing care can sit with the same people, with responsibilities agreed from the start.

Meet the founder

Hosted on our own platform, in Sheffield

Every change tested, recorded and shipped automatically.

Every change goes to a private preview of your site first, and every page is tested there. Only if everything passes does it go live, where it is tested again. If anything fails, it stops, and your visitors never see it.

Hosting

Hardware we own, in Sheffield

Your site and its data are kept in several copies across our own machines, and stay in the UK.

Delivery

Nothing done by hand

Every change goes through the same tested route, and any change can be undone in one step.

Care

Watched around the clock

We check your live site day and night, renew its security certificates automatically, and are alerted the moment something fails.

See how Forge works